The North East's 'Biggest Lego Fan' opens new Metrocentre store
PUBLISHED: 13:35 02 December 2013 | UPDATED: 13:35 02 December 2013
The LEGO Group has officially opened it’s brand new store in the Gateshead’s intu Metrocentre.
To celebrate, the Danish toy company ran an online competition open to children across the North East, to search for the biggest LEGO fan to cut the ribbon on the day and declare the store open.
Lewis Gray, five, a pupil at Lobleyhill Primary School in Gateshead, beat hundreds of entries to take the coveted LEGO crown.
As part of his prize Lewis was not only the first person to step inside the store and officially cut the ribbon at the opening, but also won an exclusive LEGO set for him as well as individual sets for all of his school classmates.
One of only 13 LEGO stores in the whole of the UK, the new store offers the biggest selection of LEGO products available in one place, including LEGO exclusives that can’t be found anywhere else.
The store is located in the Lower Red Mall, next to Levi’s and Coast and will add another great retail venue for shoppers in the North East, just in time for the festive shopping season.
It will also provide a mix 15 full-time and part-time roles for people in the local area.
Lewis wowed LEGO representatives with his vast collection of LEGO sets which he started collecting at the age of just one.
When asked to describe why he thought he deserved the title of LEGO’s biggest fan Lewis said: “Even though I’m only five, LEGO has been my favourite toy ever since I can remember. I love LEGO because they have all different shapes and sizes and I can make towers, cars, trucks and then knock it all down and start again. When I grow up my dream is to work for LEGO and be a LEGO designer”
The Gateshead store will enable LEGO fans of all ages to see lots of built LEGO sets on display, get expert advice and of course, building tips and tricks. The centre of the store will have an interactive play area designed for hands-on play and a unique Pick a Brick wall featuring a variety of LEGO elements to complete your models.