North East Business Entrepreneurs

PUBLISHED: 14:58 23 November 2010 | UPDATED: 16:34 20 February 2013

Phil Coverdale

Phil Coverdale

A profile of people from all walks of life who influence those around them for the better and make a positive difference to the North East

JOANNE ATKINSON - changing with distinction

Joanne Atkinson is an example of how to change career successfully in mid-life.

She trained to become an Intelligence Analyst for the British Army, and completed two tours of duty, collating sensitive information in Northern Ireland, and as a Political Subject Matter Expert in Iraq.

But although Joanne was achieving faster than average promotion in the Army, her real passion was in the field of the arts so she took a giant step of self belief, and made it happen.

She completed a Foundation Degree in Interior Architecture, achieving a distinction and the course Award for Excellence, and now works as an interior designer for Neil Wilson Interior Design and Branding Consultancy in Newcastle.

Joanne says: If you have a lifelong ambition or goal, you must be brave and make it happen.

Belief in yourself, and with a positive attitude, hard work, and dedication you will find a new and successful path.

MIKE CHARLTON - working hard

Estate agent Mike Charlton has reshaped his business to survive what he describes as the biggest recession to hit the property market in his 30-year experience.

He sold offices in fringe areas, including Darlington and Barnard Castle, as going concerns to concentrate on his heartland of the northern Yorkshire Dales and market towns, based on Richmond.

Mike, principal of Charlton Estate Agents, is now expanding again, having taken on a new consultant surveyor to develop the firms private sector business and the professional survey business, based in Newcastle, continues to grow on Tyneside and Wearside. Charltons have also accepted an invitation to join the Home Sale Network, which assists key employer-supported relocations, as sole agents for Richmondshire.

My philosophy is to do what I know best openly and honestly, he said. People will stay with you and come on board if they can see you are continually working hard on their behalf.

PHILIP COVERDALE - staying hungry

Philip Coverdale says: Apples Steve Jobs once described his personal mantra for success as "stay hungry, stay foolish." With the constant pace of change and the challenges and opportunities this brings those words resonate with me and I hope the people I work with.

Phils advertising career involved leading campaigns for some of the worlds most famous brands, including Microsoft, Xbox and T-Mobile.

In 2005 Phil returned to the North East is now Managing Director at Cravens creative marketing agency in Newcastle. He lives in Low Fell with his wife and two children.

Under Phils leadership Cravens has proved itself nationally and brought significant high profile clients to the North East, including London Zoo, Kew Gardens and Football League.

But Phil remains committed to Cravens North East heritage and supports and leads a number of community based art and charity initiatives. This includes fundraising for St Oswalds Hospice and Cravens People Show art competition, now in its 10th year.

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