Popcake Kitchen launches in North East

PUBLISHED: 18:18 04 May 2011 | UPDATED: 19:18 20 February 2013

The wedding party - popcake creations

The wedding party - popcake creations

A bout of homesickness lead to the start of a new venture for a Durham-born entrepreneur and her friends Words by Sue Campbell

Helen Attridge owes the start of her new business to a chronic bout of homesickness. But not hers. It was actually that of her American born sister-in-law, Veronica, who married Helens brother and moved to Tyneside.

Helen, who now lives in Gateshead, was trying to help her new sister-in-law adjust to live in the North East and managed to find her quite a few of the things she was missing.

But when Veronica asked if she could find her some popcakes, Helen was stumped.

I had never heard of them and neither had anyone else, said Helen. But when I found out what they were, myself and two colleagues decided wed set up a popcake production company of our own.

So Popcake Kitchen was born. Helen (32) and her friends and partners in the venture, Abby Foy and Greg Seed, have been making these sweet treats for about six months, while holding down full time jobs. But business is so good they are now considering expanding and devoting all their time to the venture.

So what are popcakes?

Well, they are small piece of sponge cake and buttercream, wrapped in whats called "candy melt" , shaped and decorated any way you like, and presented on a lollipop stick, explained Helen.

Helen, who is catering manager at Tyneside Golf Club at Ryton, near Newcastle, and her two partners, who also work in catering at the club, do all the baking and decorating themselves.

Greg, who lives in Prudhoe, and Abbey, of Gosforth, are both 25 and trained graphic designers, so have a real artistic flair, as is apparent in some of the fabulous popcake designs.

Greg and Abbey have fantastic artistic flair and are getting to use their great talent, said Helen.

She went on to say they had had some amazing requests, from goldfish on sticks to toy trains, from wedding cakes to Halloween masks. Their Christmas popcakes were stocked in the Fenwick store in Newcastle and they have designed a range for the Dobbies Garden entre in Ponteland. They also hope to move into the corporate market.

People are getting to know and love what we do. We are getting requests for childrens parties, weddings and events of all kind.

Weve also been asked to do a wedding for which the theme is Alice in Wonderland - complete with top hats, Tweedledum and Tweedledee, the caterpillar, the playing card gardeners and, of course, cups and saucers.
Helen believes that Popcake Kitchen is unique in the North
East region.

Its certainly great fun. And it will certainly keep Veronica happy.

Popcake Kitchen - Telephone 078175 10192

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