Jane Hogan, Taste North East - Problems with promoting the region's food and drink

PUBLISHED: 16:37 08 August 2012 | UPDATED: 21:43 20 February 2013

Adrian Edmondson filming in the North East

Adrian Edmondson filming in the North East

Promoting the region's food and drink doesn't always go smoothly, says Jane Hogan of Taste North East

Promoting the regions food and drink doesnt always go smoothly, says Jane Hogan of Taste North East

We have recently started working with Simon Logans show at BBC Radio Newcastle on a new regular feature celebrating the regions food. Listeners get a recipe to try and can learn about the key ingredients from the producers who grow or make them.

And there has been much twittering in and beyond the office about programmes which have been filmed this summer featuring North East chefs and food producers. If you catch the relevant episode of Country House Rescue in this series or Ade in Britains new series and you want to know where you can get your hands on the food they feature have a look at our directory at www.tastenortheast.co.uk

When media opportunities are in the hands of our producers, chefs and retailers everything goes according to plan but since I joined Taste North East I have made a series of gaffes.

Any event can take an unfortunate turn when Im involved. Taste member Brocksbushes Farm Shop (other farm shops are available) were kind enough to let us take some photos among their produce. A full coach party arrived just as I was trying to look elegant astride a vintage tractor.

I overheard a lady ask her friend Is that Kirsty? Her friend had a good look before replying No, love its absolutely nobody at all.

I suspect that in spite of my best attempts to represent our regions food and drink professionally I will be remembered as the girl who wasnt Kirsty and who stopped a coach full of people getting to the cauliflowers.

Jane Hogan
Taste North East

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